As of 2024, the region's population increased by 1.4% since 2019, growing by 3,286. Population expected to increase by 2.4% between 2024 and 2029, adding 5,635.
Labor Market Information
Economy Overview
235,158
Population (2024)
Population grew by 3,286 over the last 5 years and is projected to grow by 5,635 over the next 5 years.
109,034
Total Regional Employment
Jobs decreased by 3,841 over the last 5 years but are projected to grow by 2,488 over the next 5 years.
$67.6K
Avg. Earnings Per Job (2024)
Regional average earnings per job are $17.4K below the national average earnings of $85.0K per job.
Hampshire County, MA
164,152
Population (2024)
Population grew by 2,556 over the last 5 years and is projected to grow by 5,745 over the next 5 years.
79,385
Total Regional Employment
Jobs decreased by 2,629 over the last 5 years but are projected to grow by 2,346 over the next 5 years.
$84.0K
Median Household Income (2022)
Median household income is $8.9K above the national median household income of $75.1K.
Franklin County, MA
71,006
Population (2024)
Population grew by 700 over the last 5 years but is projected to increase by 110 over the next 5 years.
29,649
Total Regional Employment
Jobs decreased by 1,212 over the last 5 years but are projected to grow by 143 over the next 5 years.
$70.4K
Median Household Income (2022)
Median household income is $4.8K below the national median household income of $75.1K.
The Counties in Comparison
Population Characteristics
Hampshire County, MA
Franklin County, MA
December 2024 Labor Force Breakdown
"Not in the labor force" refers to individuals who are neither employed nor actively looking for work, meaning they are not currently considered part of the workforce; this could include people like retired individuals, students, stay-at-home parents, or those are not actively seeking employment due to disability or other reasons.
Hampshire County, MA
Franklin County, MA
Job Posting Analytics
Regional Breakdown
Overview
Largest and Top Growing Industries
Largest Industries
Top Growing Industries
2024 Unemployment Rate
Unemployment remained under 4 percent in both counties but still not back to pre-pandemic levels.
Unemployment Rate Trends
Hampshire County, MA
Franklin County, MA
Unemployment by Age
2024 Advertised Salary Trends
In Massachusetts, a new law mandates that employers with 25 or more employees must include a salary range in all job postings, effectively requiring them to disclose salary information on job advertisements; this provision goes into effect on October 29, 2025.
Advertised Salary Trend
Advertised Salary
2024 Top Industries & Occupations
Top Posted Occupations
Top Cities Posting
2024 Top Qualifications & Skills In Demand
Top Qualifications
Top Specialized Skills
Sources and References
Job postings are collected from various sources and processed/enriched to provide information such as standardized company name, occupation, skills, and geography.
Didn't Find Your Answer?
Please don’t hesitate to contact us and we will be happy to help you find the answers to your questions!